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Evan LaPointe

I built a bunch of companies, learned about neuroscience and psychology, and now help companies understand why. Why what? Why everything.

Omniture A/B Testing Roles Leadership Google Analytics Google Adwords Web Development Consulting Marketing Entrepreneurship Marketing Strategy Agile Methodologies Usability User Experience Conversion Optimization PPC Strategy SEO SEM E-Commerce Online Marketing Product Development Enterprise

I have founded, grown, and sold several businesses, including Satellite (acquired by Adobe Systems and now the 4th-largest analytics-based technology on the internet), Search Discovery (now the most prominent independently-held analytics and business intelligence consultancy in the US), Marketing Alpha (one of the first agencies in the US to blend deep behavioral analytics data with digital marketing data, pioneering many modern marketing techniques), and Slingshot (a dynamic asset delivery technology used by large brands to simplify the deployment of technology over large networks of web sites).

Right now is the era of the innovators. While many businesses have seen returns by focusing on efficiency, repeatability, incrementalism, and process, thousands of companies now deal with stagnation, a lack of creativity, squelched thought, and ultimately workplaces where great talent has little ability to collaborate well, stay engaged, or stay at all. I launched Core in 2017 to change all of that. We know that if you focus on just three things, your chances of success skyrocket. These are the three things that all great brands do better than their competitors, and that have fueled our team's success in the past: 1) Highly-intentional cultures 2) Dramatically more sophisticated talent philosophies 3) An emphasis on design over pragmatism Core teaches businesses how to become deeply and naturally innovative. We have taken our own experiences and years of research and built a concrete approach that walks large brands through a cultural transformation. And the best part? We make the whole process really fun.

Learn how the brain works

...and apply it to product, marketing, sales, whatever

Duration(mins): 60

Price: $2000

Coffee Chat: Ask me Anything

Interested in getting to know me? Have a few questions and want to pick my brain? Book me for a virtual coffee chat and you can ask me anything and we can get to know each other.

Duration(mins): 15

Price: $250